The SIWA Brand: Discovering the Beauty of Naoron Paper

Welcome to the fascinating world of the SIWA brand, created by the renowned Japanese traditional paper mill company, Onao, in collaboration with esteemed designer, Mr. Naoto Yanagisawa. This article will take you on a journey to explore the unique qualities of the SIWA brand and the remarkable material known as Naoron paper.

The Meaning Behind SIWA

The name “SIWA” holds a special significance, symbolizing the essence of the brand. It derives from the Japanese word for wrinkles, reflecting the inherent beauty found in the texture of Naoron paper. Additionally, “SIWA” is a clever play on words as it is a reversal of the term “wa-shi,” which refers to Japanese traditional paper, underscoring the brand’s connection to its rich heritage.

Unleashing the Potential of Naoron Paper

In a world dominated by mass-produced materials, the SIWA brand dares to embrace the beauty of traditional craftsmanship. At the heart of this brand lies Naoron paper, a revolutionary material developed by Onao. This extraordinary paper possesses a unique combination of qualities that set it apart from conventional papers.

With extraordinary strength and durability, Naoron paper defies expectations. Its unbreakable nature enables it to withstand the test of time, making it an ideal choice for various applications. Whether used for stationery, bags, or accessories, Naoron paper stands strong amidst the rigors of daily life.

Furthermore, Naoron paper offers a gentle and inviting texture that simply begs to be touched. Its softness creates a delightful tactile experience for users, lending an element of luxury to every product it graces. The natural warmth of Naoron paper adds a touch of authenticity and charm, making it an exquisite choice for those seeking a truly exceptional product.

Embracing Sustainability

The SIWA brand not only delivers exceptional quality but also embodies a deep commitment to sustainability. In a world grappling with environmental challenges, Onao has taken a bold stand by developing Naoron paper using recycled materials.

Each sheet of Naoron paper embodies the company’s dedication to preserving the environment for future generations. By transforming discarded fibers into a highly functional material, Onao transforms waste into beauty. This sustainable approach shines through in the SIWA brand, as every product becomes a testament to the power of mindful production.

SIWA: Where Tradition Meets Innovation

The marriage between traditional craftsmanship and innovative design is at the core of the SIWA brand. Mr. Naoto Yanagisawa, the visionary designer behind SIWA, incorporates elements of Japanese aesthetics into his creations, breathing new life into time-honored techniques.

Through a meticulous design process, Yanagisawa infuses each SIWA product with a harmonious blend of functionality and beauty. Whether it’s a sleek tote bag or an elegantly crafted wallet, SIWA products effortlessly integrate into modern lifestyles while retaining a distinct Japanese influence.

Embracing the SIWA Brand Experience

Exploring the SIWA brand is an experience that goes beyond mere aesthetics. It is an invitation to immerse oneself in the rich heritage of Japanese craftsmanship, to appreciate the intricate artistry involved in each creation.

By supporting the SIWA brand, you become a part of a legacy dedicated to preserving traditional techniques and celebrating the beauty of simplicity. With each SIWA product, you embark on a journey that intertwines tradition, innovation, and sustainability.


The SIWA brand, in collaboration with Onao and Mr. Naoto Yanagisawa, brings to life a vision that seamlessly combines traditional artistry with contemporary design. Through the use of Naoron paper and a commitment to sustainable practices, SIWA offers a range of exceptional products that inspire, captivate, and stand the test of time.

Embrace the spirit of the brand, explore the SIWA collection, and embark on a journey that celebrates the beauty of Japanese craftsmanship.